
Brad’s comment on the last blog inspired me to write again. I’ve been a little down lately, mainly because it seems like the task ahead is just so huge. As I blogged a bit earlier, so many people still know nothing or very little about alternative fuel — and it’s absolutely not their fault. Of course I’m hoping that EnergyRush will be a kind and clever forum for newly interested people to learn and share, and that’s only a positive thing. The thing that’s depressing is simply the fact that there isn’t more clear public information dispersed widely through reputable news sources (we are certainly reputable, we’re just slightly unknown).
Then I was watching television a couple of weeks ago, and I saw this Chevrolet Ad . At first, I was simply thrilled to see an attractive commercial like this — still am. But when I realized what the gimmick behind the ad was, I was a bit deflated. Subliminally, it’s designed to make the uninitiated viewer feel less intelligent that the children featured in the spot who know about hydrogen and its byproduct. Yes, feeling less intelligent than a child about a given subject would likely make any adult run out and grab an encyclopedia, which is a very effective way to inspire learning. But it’s also a testament to the 21st century fact(??) that it takes an insult to get consumers on their feet and ready to make a change. But like I said, I enjoyed the ad, and actually I think it’s a great bit of social commentary.
Also, I saw There Will Be Blood, which is not the most soothing salve to the oil-crushed soul.
So, if you’re reading this Brad, I really appreciate your interest in the site, and you made my day — I just felt I had to explain my long hiatus and my blahs… =)
–Refined gOil
P.S. Josh Tickell’s film Fields of Fuel is a Sundance smash: “Tallied throughout the 10 days of the Festival, Audience Awards are given to a film in the Dramatic and Documentary Competitions and are presented by Volkswagen of America, Inc…The Audience Award: Documentary was presented to Josh Tickell’s Fields of Fuel, a look at America’s addiction to oil. Tickell is a man with a plan and a Veggie Van, who is taking on big oil, big government, and big soy to find solutions in places few people have looked.” Check out the Sundance site if you care to!